Must read – 11/19/2012


4 Good Reasons Not to Start a SaaS Start-Up

4 Good Reasons Not to Start a SaaS Start-Up

There’s been one huge change in “entrepreneurship” IMHO over the past 10 years. >> No, it’s not that it’s cheaper than ever to do a start-up. That’s not even true. In the old days, when sof…


Ultimate Guide To Landing Page Optimization

Ultimate Guide To Landing Page Optimization


4 Common Advice Clichés Entrepreneurs Hear (And Why You Should Ignore Them) | Influential Marketing Blog

4 Common Advice Clichés Entrepreneurs Hear (And Why You Should Ignore Them) | Influential Marketing Blog

If it seems like everyone has some advice to share about being an entrepreneur, it is because they do. The trouble often starts from trying to figure out what advice to really pay attention to. The method most of us use is to look at someone’s track record. If they have started or sold a business, they probably know what they are talking about – right? Well, not so fast. What worked for someone in launching their business may be the exactly wrong advice for you. The world changes fast, and indus…


Ev Williams Takes To Medium To Discuss The True Purpose Of His New Publishing Tool | TechCrunch

Ev Williams Takes To Medium To Discuss The True Purpose Of His New Publishing Tool | TechCrunch

You might have heard a few things about Ev Williams and crew’s new product, Medium. To some, it seems like “just another blogging platform,” but if you think about where Ev and Biz Stone come from, these folks are pretty hip to next-level publishing. I don’t have to remind y..


What I Really Think About Facebook « blog maverick

What I Really Think About Facebook « blog maverick

Lets talk Facebook First, I’m not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on FB and focus o…


Skimlinks Competitor YieldKit Raises $750,000 From Sedo Founder And HackFwd

Skimlinks Competitor YieldKit Raises $750,000 From Sedo Founder And HackFwd

YieldKit assigns affiliate links to over 20 million product offers on keywords, like product names, advertiser names and general keywords. Not unlike the Skimlinks and VigLink model, it then converts existing product links into affiliate links. That means when a user clicks and generates a sale or..


Storify’s beautiful new site brings user profiles, focus on search, media and major events - The Next Web

Storify’s beautiful new site brings user profiles, focus on search, media and major events – The Next Web

Today, the social media aggregation service Storify launches a new version of its site that focuses on fronting user-created media and content, as well as a more prominent search function. …


Why a VC is Calling, and Why You Should Answer

Why a VC is Calling, and Why You Should Answer

As an entrepreneur, should you pick up the phone when a VC cold-calls? If there’s any chance it will lead to them funding your company, the answer is yes.


Customer Dissatisfaction: Why Containment Is Not An Option

Customer Dissatisfaction: Why Containment Is Not An Option

Customer service is often an under-appreciated function in a business. Consequently, it is also under-invested in by start-ups and expansion stage companies. This often leads to younger companies adopting reactive customer service strategies that do not prioritize finding ways to systematically reduce customer dissatisfaction and, rather, just try to contain customer service issues. This approach…

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42 Content Marketing Ideas for 2013

42 Content Marketing Ideas for 2013

Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.


Conversation Agent: The Problem with Blogging

Conversation Agent: The Problem with Blogging

And I’m guessing the reason why so many have slowed down or stopped altogether is that the promotional nature and volume of what gets the “hits” today is not sustainable for someone with a day job that includes all kinds of writing and other work.

No, when you get home, you want to open a beer, pour a glass of wine (make mine red), maybe turn on the TV, or read a good book, listen to music, and “be” for a change.


Why Your Content Strategy Should Include Prezi

Why Your Content Strategy Should Include Prezi

Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi.


Medium: Why You Should Watch Two Twitter Co-Founders' New Idea

Medium: Why You Should Watch Two Twitter Co-Founders’ New Idea

Medium solves the problem quite differently, and unlike Tumblr, there’s no existing service I use for this purpose. It’s like walking into rooms where people are talking about various and interesting things. You can just walk around and listen, or you can sit down and say “Hey. What are y’all talking about?” And, hopefully soon, you’ll be able to join in.


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